Anonymous Medical Company X
Supporting a leading medical company on their digital transformation journey
Project team
Giving insight and direction to digital transformation planning
Medical Company X, for whom Blue Frontier has been a long-term digital supplier on a range of development and product-based projects, approached the Blue Frontier team about a need to undergo a more significant digital transformation. The goals of this transformation were primarily to improve internal efficiencies, produce a better experience for their target users, and make better use of the unused customer data that they had built up over the years.
In the first phases of this project, Blue Frontier has provided extensive consultation and planning support, including producing a range of audits and data collection activities to empower Medical Company X to make more data-driven decisions. This digital transformation project is ongoing and is expected to run over the next several years, with Blue Frontier playing a key role in supporting its coming to fruition as Medical Company X’s chosen digital partner.
| Deliverables | Digital Transformation Consultation, Product Strategy & Discovery |
| Timeframe | 1 year (ongoing) |
| Sector | Healthcare & Medical |
Phase 1 – Systems analysis and stakeholder questionnaires
The first phase of digital transformation support for Medical Company X focused on identifying the right route to transformation success based on the company’s current system limitations and stakeholder needs. Blue Frontier’s product team coordinated closely with the company’s technical decision makers in this phase to gain a clear understanding of their requirements and the larger digital transformation brief.
The first audit to be completed provided an initial systems analysis of the company’s CRM, booking, data collection, lab analysis, portal, and payment/invoicing systems. This document considered limitations in the scalability and performance of the company’s current systems, with recommendations for tech stacks to integrate as part of the transformation project.
In this earliest stage, Blue Frontier’s product team also conducted a series of questionnaires with various stakeholders within Medical Company X to identify potential business dependencies. These tasks provided the groundwork for future project phases, and set Blue Frontier’s product team in a position to oversee future activities with a thorough understanding of the customer’s various needs and goals.
Months
completion period for digital transformation phases 1-3
Hours
of audit, consultation, and research work completed
Online user discussions
gathered and used in phase 2 research
Phases 2 & 3 – Applying market insights and further analysis
Phases 2 & 3 of Medical Company X’s transformation ran concurrently, and pulled on various expertise from Blue Frontier’s teams, including product and development, digital content, market research, and SEO. The goal for these phases was to outline further requirements of the digital transformation project based on the needs of individuals most likely to interact with the company’s digital touchpoints both internally and externally. There was also a requirement to identify additional transformation opportunities based on gaps or trends in the company’s market, as well as quickly establish any potential threats that must be considered.
Phase 2 saw the delivery of a comprehensive audit which used combined third- and first-party market research gathered from peer-reviewed sources, social listening, and consumer intelligence data collection. This audit covered a website effectiveness analysis of the company’s current site, with recommendations for site structure and SEO improvements. It also covered a business visibility analysis, market trends analysis, market disruptors assessment (including competitor analysis), and an emerging technologies review.
These pieces of research identified current pitfalls in how audiences view or engage with Medical Company X, and what threats are posed to the company by competitor activities and other market disruptors. They also identified transformation opportunities for the company to consider, arising either from gaps in the market or new technologies at their disposal. All of these insights resulted in data driven recommendations for digital transformation activities that put the company’s audiences and wider opportunities at the forefront.
Phase 3 saw Blue Frontier’s product team continue questionnaire activities to analyse team perceptions towards the transformation activities, and to also analyse current processes. This resulted in recommendations to improve processes as part of digital transformation activities, and also gave insight into any resistance or internal change management requirements that may be needed throughout the project. Since phase 3, this project continues to develop with Blue Frontier’s support, moving into road mapping and product design activities.
