Audits & strategies for every area of marketing
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Holistic Marketing Strategy
The ultimate omnichannel strategy to plan every element of your marketing, giving you the best chance of success.
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Market Research
Understand the factors and trends in your market that are impacting your business, competitors, and audiences.
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Audience Personas
Map out your audiences’ unique preferences, goals, motivations and pain points to fully tailor their user journeys.
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Marketing Audits
We can audit individual marketing channels, both in and off site, to make tactical improvement recommendations.
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Campaign Planning
If you’re seeking a single one-off campaign, then we can fully strategise a carefully crafted campaign plan.
Benefits of having a marketing strategy
See shifts in your market
Don’t be caught off guard by shifts in your market; find them early and adapt where needed.
Understand your users
Go beyond demographics to really understand the core behaviours of your audience.
Optimise marketing budgets
Make your marketing channels work harder for you and optimise your annual budgets.
Achieve brand consistency
Maintain clear and consistent brand messaging across all your marketing channels.
Define your content
Understand what content pillars and visual assets will perform best for your business.
Secure your success
Benefit from a data-driven approach to your marketing, planned with your goals in mind.
Where do we get our data?
We are proud to be partnered with industry-leading research and data platforms, including Brandwatch Consumer Research. Using these platforms, we are able to gather both first-party and third-party data and insights to guide our strategic recommendations. The data we use is fully GDPR compliant, with our team working meticulously to validate sources for reliability, recency, and relevancy.
Depending on your requirements, we can engage in activities including social listening, brand monitoring, competitor benchmarking, metric reporting, and third-party market research, looking at both real-time and historical data. On a custom basis, we can also support in survey and interview data collection if applicable.
Our process
01
Learning and discovery
We take the time to speak with you in detail about your business and your goals. We aim to fully immerse ourselves in your industry, learning as much as we can about your niche, your competitors, and your current activities. This not only helps us better understand how to approach your strategy, but also gives you the opportunity to communicate all your marketing ambitions
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Initial research and data collection
A crucial early step for any marketing strategy is collecting the relevant data. This may be an audit of your current marketing activities, intensive market research, a period of first-party data collection, or a combination of all these things.
03
Strategy creation
With all the insights and data we need, we will put together your comprehensive strategy, tailored to meet your unique goals and requirements. We can create your strategy in a style that best-suits your needs, whether that be a concise and digestible presentation, an in-depth written document, or something in between.
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Strategy presentation
We will happily meet with you and any of your key stakeholders to fully present our findings and run through your strategy in detail. This gives you the opportunity to ask questions, give feedback, and refine any next steps. As part of this meeting, we can also discuss any support you may need in delivering your strategy going forward.
What comes after a marketing strategy?
A marketing strategy is the exciting first step in your new digital marketing journey. With your strategy in hand, your in-house team will have all the guidance they need to carry out your marketing plan and start engaging with your key audiences. However, if you lack the internal time or resources to fulfil your marketing plan, then the team at Blue Frontier will be happy to support in any way you need.
We can continue to guide and consult your marketing team as they implement your strategy, including providing training, assets, and recommendations on a monthly or quarterly basis.
Gain full access to our team of marketing specialists, videographers, and graphic designers, who can carry out all the marketing activities you need on a regular ongoing basis.
If you just need a hand with the data side of things, then we can support by offering monthly data analytics and reporting services to track your progress.
Marketing and websites go hand-in-hand; if off the back of your marketing strategy you want to explore improving or changing your website, then Blue Frontier can offer complete end-to-end support from web design, to development, to infrastructure and hosting.
Who you'll be working with
Strategy Services
Our other strategy offerings
We can provide audit and strategy services outside of digital marketing to benefit your wider business. From Website UX Audits, to Brand Audit & Strategies, to Digital Transformation Roadmaps, we have specialists across Blue Frontier who can bring data-backed recommendations to the forefront in a range of business applications.
Get in touch
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