Oltco Ltd
From website overhaul to digital success: Oltco’s journey to 25% revenue growth
Project team
Creating a strategy for success
Oltco Ltd is dedicated to transforming outdoor spaces with high-quality, innovative resin-bound surfacing solutions. Since 2004, Oltco has grown into a leading UK franchise, delivering resin-bound surfacing nationwide through over 55 Resin Experts installation teams. Their commitment to excellence and customer satisfaction has solidified their reputation as a trusted partner for both residential and commercial projects.
Oltco approached us to tackle declining website engagement and develop a refreshed lead generation strategy that focused on quality over quantity. Facing reduced consumer demand and rising CPCs, they needed a tailored digital approach to enhance website performance, attract the right audience, and drive sustainable growth for their franchise network.
| Deliverables | Website, SEO, PPC, Paid Social |
| Platform | WordPress |
| Timeframe | 12 months, ongoing |
| URL | www.oltco.co.uk |
| Sector | Home Improvement, Franchise |
Defying rising costs and reduced demand with a winning strategy
To start, we performed an in-depth analysis of Oltco’s existing digital presence, identifying key areas for improvement. This comprehensive audit evaluated their website design, functionality, and content, alongside their performance across paid and organic channels. By pinpointing gaps and opportunities, we laid the groundwork for a transformative strategy.
Through our comprehensive strategy, Oltco’s digital transformation was driven by a blend of website redesign, paid advertising optimisation, and SEO investment. The results were clear: an enhanced user experience, improved lead quality, and a strong foundation for growth. Oltco’s journey highlights how aligning strategy with execution can deliver exceptional results against the odds, overcoming challenges like shifting demand and rising costs.
increase in lead-to-survey conversion rate
increase in average order value
year-on-year revenue growth
Rebuilding the website with user experience at the core
Our approach centred on rebuilding Oltco’s website with a strong emphasis on user experience. Every element of the site was designed to communicate Oltco’s core brand values and offerings. From intuitive navigation to visually engaging designs, the revamped website became a powerful tool for brand storytelling.
Additionally, we implemented conversion-driven local franchise landing pages to capture targeted traffic. These pages were developed to support Oltco’s nationwide presence, ensuring consistent branding and messaging while enhancing the overall user experience and driving high-quality leads.
Restructuring paid advertising with a quality-first approach
Next, we turned our attention to paid advertising. A comprehensive audit of all existing campaigns revealed opportunities to optimise performance and reduce wasted spend. We restructured the campaigns with a quality-first approach, strategically shifting budgets from a heavy dependence on Meta Ads to Google Ads. This pivot allowed us to better align with Oltco’s target audience’s search intent.
By thoroughly reviewing all relevant search terms related to their products and services, we developed a best-in-class account structure. Effective bid strategies and compelling ad copy set Oltco apart from competitors, maximising return on investment and driving measurable results from paid advertising channels.
Embracing SEO for a new era of organic growth
While SEO was a new investment for Oltco, we recognised its critical role in driving long-term growth. Our strategy began with a thorough audit of the website to identify optimisation opportunities. These insights informed the planning and development of the new site, ensuring SEO was prioritised from the outset.
Post-launch, we focused on ongoing optimisation of landing pages, creating supplementary content to address user queries, and implementing technical SEO enhancements. By establishing organic search as a crucial traffic source, we not only supported paid advertising efforts but also delivered sustained growth for Oltco’s digital presence.
Partnering with Blue Frontier was the change needed for our business. Their expertise and strategies have not only amplified our online presence but also significantly boosted our lead quality and conversion rates. The agency's dedication to understanding our brand and aligning their efforts with our goals has resulted in a seamless communication and they have always gone above and beyond to support everyone in our network.
