Crafting a scalable, user-friendly eCommerce solution for a leading floor protection provider 

Mats Nationwide is a leading provider of cutting-edge floor protection systems tailored for commercial customers.

As a long-standing client of Blue Frontier, they first partnered with us years ago to enhance their marketing strategies, focusing on increasing search visibility and driving sales for their entrance mats and bespoke logo floor mats. Over the years, we collaborated closely to develop and implement a holistic marketing strategy. This partnership included SEO, PPC, and email marketing, all designed to solidify Mats Nationwide's position in a competitive marketplace.  Recognising the need to elevate their online presence further, Mats Nationwide turned to us to design, develop, and deploy a user-friendly eCommerce website. The goal was to provide an effortless shopping experience for their customers while ensuring the site was easy to manage and scalable for future growth. 
 
Since the launch of their new website, we have continued to deliver a comprehensive marketing strategy. Leveraging advanced SEO tactics, we’ve boosted their organic search visibility, complemented by strategic use of search and shopping ads. Additionally, we’ve supported their ongoing growth through regular email marketing campaigns, helping them strengthen customer relationships and expand their reach. 

Having worked with Mats Nationwide for several years before they approached us for their new website, we were already familiar with many of the challenges they faced with their existing platform. It was clear that their new website needed to address specific requirements, accommodate their complex quoting process, and remain both scalable and manageable by their in-house teams.

A key goal for them was to enable customers to create custom orders directly through the website. This required implementing a more intricate sales process while maintaining a seamless and intuitive user experience throughout the buying journey.

After thoroughly understanding the client’s needs, our dedicated product owner and technical specialists proposed a custom WordPress site using WooCommerce. This solution was designed to handle their unique requirements while offering the flexibility needed to adapt and scale with their evolving product range.

Recognising the dynamic nature of the market, we ensured the platform was primed for continual optimisations and enhancements to keep Mats Nationwide ahead of competitors. Blue Frontier continues to provide ongoing web support, ensuring the site evolves alongside their business and remains a powerful tool for growth.