Your social media consultants
A comprehensive social media strategy allows your brand to outline how it will leverage social media to its advantage. Our team can support in creating a data-driven social media strategy that is tailored to your brand and designed to perform; we can also support in implementing it from start to finish with our social media management service. However, if you have an in-house team with all the skills to run your social media, but you’re in need of some additional expertise and direction, then our consultants can work as an extension of your team, giving them the support they need to succeed.
Our strategic social media approach
01
Reviewing current performance
Our team takes time to monitor and review your current social media strategy and performance to inform what is working, and any areas for improvement going forward. This can be done as an initial stage of a strategy project, or on an ongoing basis by regularly reviewing the content your team creates to provide feedback and fresh ideas in a collaborative way.
02
Researching industry trends
It’s important to stay on top of trends to be relevant on social media – this could be short-term TikTok trends, or broader trends relating to your industry and customers. Using social listening and consumer research tools, we can discover what is trending on relevant social channels and in the wider market to understand how this will affect your overall social media strategy and messaging communications to key audiences.
03
Conducting competitor research
Our experts benchmark your social media performance against your competitors to establish their strengths and weaknesses, as well as threats and opportunities to your brand. Whether it’s becoming aware of competitor promotions, identifying drops in competitor engagement, or discovering new ways to engage your own audience, there is much to be gained from reviewing competitor activity both for an initial strategy and for ongoing improvement.
04
Providing strategic recommendations
Working with you to understand your goals and objectives, our expert consultants can create a social media strategy to inform the social media channels and content that will most effectively reach your target audience to help build a sense of community. From there, we can support your team on an ongoing basis with monthly consultation and a quarterly strategy refresh. With our team’s help, you can ensure your social media marketing efforts remain targeted, effective, and fresh.
Targeted social media strategies
An effective social media strategy must be targeted and engaging to your audience. When creating your strategy, we seek to establish who your audience is, what they are looking for, and the best ways for us to reach them. This can only be achieved by utilising research and data. Depending on their preferences, they may be looking to be entertained or informed by your brand, or a combination of both on different channels, and so it’s important to match your strategy with this in mind. Social media can also be an effective way of driving positive sentiment to your brand, helping to build a loyal community and following.
Clients we've worked with
Who you'll be working with
Providing long-term consultation
We go beyond usual social media consultation and strategy to ensure our services set you up for long-term success. We are always keeping up to date with current trends and market research so that your business can provide insight and establish itself as a thought leader. We can provide long-term monthly consultation to support your team strategically as they take the lead in running your social accounts. Our consultants can also offer training on the best practices for social media, supported by your strategy, to upskill your team for the future.
