Increase your reach with digital PR
At Blue Frontier, we offer a range of bespoke Digital PR services that are tailored to your business goals. We work with you to identify websites, publications, associations, and events, where your business can be placed for maximum success. Alongside earned media with carefully considered angles that engage and inspire your audience, we discover paid media opportunities that grow the awareness and profitability of your brand. Digital PR also works in conjunction with your SEO, social media, and content marketing strategies to exponentially increase your reach across the digital landscape.
Our digital PR services
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Press Releases
We identify unique hooks and angles based on your recent business developments, whether that’s a new product or service launch, a partner win, or sharing first-hand research.
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Thought Leadership
Position your brand as an industry leader through expertly constructed content and interviews. We discover opportunities to provide leading insight to relevant publications that will resonate with your target audience.
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Media Monitoring
Discover how people are talking about your brand, competitors, and industry. Monitoring trending news and industry discussions allows us to strategically plan impactful content and respond to breaking news.
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Link Building
PR supports SEO and has the potential to grow your link-building capabilities. Though some earned media will provide links, considering paid media can increase your chances of getting high-quality links.
Bespoke digital PR strategies
Our multi-channel approach mixes a data-led strategy with quality content to create campaigns that will get your audiences talking.
We take time to understand your goals, including where you’d like to be in a year and what publications you’d want to be featured in. We further research your market, using our Digital PR platform to keep up to date with the upcoming trends and identify opportunities to get your brand in front of the people who matter. Digital PR extends beyond just media relations, as we look to engage with associations, events, and anywhere else your audience may be.
Maximise success with agency support
A successful digital PR campaign can significantly improve your brand awareness and authority, helping to grow your business, attain new customers, and build trust with your existing audiences. To maximise on these opportinites, however, it is important to work with a professional PR agency who understands the complexities of navigating journalist requirements and can help make sure your PR content stands out from the crowd.
of journalists particularly want press releases from PR companies
of PR companies are already using or exploring AI tools
of journalists rely on PR companies for data and research
Who you'll be working with
Manage your reputation
Our Digital PR services help to increase and protect your brand’s reputation through strategic communications. We are partnered with Cision and Brandwatch, and using these powerful platforms we can crawl the internet to see how people are talking about your business to ensure your brand health remains high. We plan for any potential upcoming challenges your brand may encounter and treat every instance on a case-by-case basis, so you are in control of the narrative. If you don’t have the resources or time to maintain your reputation management, we can help take this off your hands so you can focus on other key areas of your business.
