Our copywriting services
The copy used in your marketing content needs to be well defined, considering what your market is talking about and identifying your customers’ needs in order to be effective. Ultimatelty, one of the main aims of great copywriting is to persuade people to purchase your product or service whilst keeping them engaged and, crucially, not feeling like they are being sold to.
With years of experience under our belt, we create copy for multiple content types, including pay-per-click ads, social media ads, personalised emails, print marketing, whitepapers, blogs, landing pages, product pages, and press releases. We work as an extension of your team, creating content that is in line with your business goals and messaging.
Our copywriting approach
Research
We carry out a learning and discovery phase at the start of any copywriting project, which usually involves calls with your internal specialists combined with our own research activities. The aim of these activities is for us to gain a thorough understanding of your customers and their pain points, as well as your market and industry, allowing us to shape your messaging to deliver results.
Structure and planning
We construct a plan for the copy we intent to write, delivering a content strategy, content brief, or skeleton structure - based on your requirements - with your target market in mind. Using keyword research, competitor analysis, and market research, our experts consider the types of content, topics, tone of voice, and discussion points that are likely to engage your audience and achieve your goals.
Copywriting
Clear, creative, and well-structured copy can make people take action. When writing the copy for your marketing strategy, website project, or campaign, we ensure that your users' end goals are always in mind. We work to establish your authority on a topic, while presenting information in ways that your audience will understand. At the same time, we carefully craft call-to-actions to encourage your audience to action towards your intended goal, whether that’s downloading a whitepaper, opening an email, or getting in touch with your team.
Optimisation
Our copywriting deliverables work hand in hand with your Search Engine Optimisation (SEO) strategy to boost your search rankings and overall online visibility. Driven by keyword research, backlink building, and other SEO tactics, our copywriters are well-versed in ensuring your content is fully optimised.
Every business benefits from great copy
Copywriting is a fundamental part of any effective marketing strategy, allowing you to differentiate your brand from the competition, build a connection with your audience, and boost sales. Distinctive copy can also help to build your brand identity, including your tone of voice and values.
Great copywriting requires a thorough understanding of your audience and your operations, and we understand this takes time. By choosing Blue Frontier, we can focus on crafting bespoke, targeted copy that increases sales using our expert understanding combined with industry-leading research tools, allowing you to focus on other areas of your business.
The power of great copy
Copywriting is often overlooked in favour of visual content, however the reality is that your marketing copy is essential to seeing the results you want for your business.
increase in conversions when using personalised call-to-actions
of users would not use companies with bad grammar on their websites
of people open emails based on the subject line alone
Who you'll be working with
Maximising your advertising efforts
Pay-Per-Click (PPC) advertising can help to maximise your reach, conversions, and sales, but is most effective when the user is taken to a relevant and engaging campaign landing page. Our copywriters are experienced in writing content for landing pages that will entice the user and guide them to the next stage in the conversion process.
One of the primary reasons for underperforming ad campaigns is a lack of well-thought-out and well-structured copy, both within the ads themselves and throughout the conversion funnel. With copywriting services from Blue Frontier, our content experts will work with our advertising specialists to create campaigns that get you the results you need.
