Meet Charlotte
Digital Content Strategy Manager
Charlotte joined the digital marketing team in 2021, initially working in social media and content marketing. With previous experience in film and photography, a master’s degree in digital marketing, and a CIM certificate in marketing and brand strategy, Charlotte has a wide range of skills that are put to use in multiple areas of the digital team.
Now as our Digital Content Strategy Manager, Charlotte’s strengths lie in combining creative ideas with strategic thinking. Her primary role involves overseeing the social and content teams, providing training and advice while working closely alongside them to deliver services to clients.
With a flair for coming up with creative and innovative campaign ideas, Charlotte uses her marketing knowledge and strategic skills to plan campaigns that aim to hit KPIs and meet client goals. Charlotte also enjoys researching content trends, keywords, and the latest social media tools that can be implemented in campaigns.
My favourite thing about Blue Frontier is the people who work here. I find myself endlessly inspired and in admiration of the hard work and expert knowledge that surrounds me every day from people at every level within the company. The company culture and level of collaboration between different teams is also a huge thing I love about Blue Frontier!
My role mostly involves working directly with clients to build their social or content strategies, including delving into micro/macro environment research to understand how the wider market can affect our marketing master plan. As the Digital Content Strategy Manager, I also oversee the other members of the social and content teams, making sure they have all the support and tools they need for their own client work.
I would love to work on a large social media campaign for a client that is either animal-related or rugby-related. I also absolutely love writing content and social strategies, so taking on a strategy for a high-profile client is something I would love to do!
Outside of work, I really enjoy watching and playing rugby. I’m a huge cinephile, so I love watching (and re-watching) films and discovering new TV series! I play dungeons and dragons, and also enjoy painting miniature models – at heart, I’m really a massive nerd!
