Building brands that perform
We are passionate about creating brands that stand out for all the right reasons. When making branding decisions, we always believe it is best to be fully informed about what your users want to see, what your competitors are doing, and what is expected in your market. Our brand audits and strategies make that possible, as we take the time to fully research and collect data on factors that will make or break the success of your brand. By building a brand based on data and insight, you can feel more confident that your business will appeal to the right people in the right ways, helping you to secure a better position in your market.
Selected Works
See how we've helped others achieve success
Did you know?
77%
Of marketing leaders say that a strong focus on brand strategy is crucial for achieving growth.
Tailoring brands to relevant audiences
Meeting your audiences’ needs and preferences is absolutely essential for any brand looking to grow and succeed in their market. From value propositions to trust-building, your brand conveys subliminal messaging to every person who sees it, which is why we strive to build consistent brands that appeal to relevant audiences on every level. Through a brand audit and strategy, we can understand exactly what your relevant audiences want to see from brands in your market, what messaging will hit their unique value propositions, and what visual cues will create positive association and trust.
Our process
01
Learning & Discovery
Our brand audits and strategies begin with a learning phase, in which we discuss your goals, pain points, and needs in depth. Through a series of discovery calls, we aim to fully immerse ourselves in your business, gaining a complete picture of what your wider aims are, who you want to target, your values and culture, and what your unique propositions in the market are.
02
Initial Research & Data Collection
We conduct in depth market research, which includes identifying relevant third-party sources ranging from market reports and industry papers, to news articles and datasets. We also collect first-party data by setting up a social listening and brand monitoring query for your brand, your competitors, or your broader market. Using this combined third- and first-party data, we can form highly relevant insights unique to your business’ market positioning.
03
Strategy Creation
With all the insights and data we need, we will put together your comprehensive strategy, tailored to meet your unique goals and requirements. We can create your strategy in a style that best-suits your needs, whether that be a concise and digestible presentation, an in-depth written document, or something in between. Each brand audit and strategy is bespoke, however they typically contain macro and micro environment analyses, competitor analysis, audience personas and customer journeys, and strategic recommendations for your messaging and visual branding.
04
Strategy Presentation
We will happily meet with you and any of your key stakeholders to fully present our findings and run through your strategy in detail. This gives you the opportunity to ask questions, give feedback, and refine any next steps. As part of this meeting, we can also discuss any support you may need in developing your brand, whether that be graphic design, web design, photography and video production, or digital marketing and copywriting.
