The stage was set as several members of our Digital team attended MAD//Fest 2024, the UK’s most distinctive and daring invite-only marketing, advertising, and disruption festival. With this year exploring ‘Fortune Favours the Bold’, our team was impressed with the inspiring and groundbreaking ideas that were shared across the three-day event.
Our takeaways
Some of the key topics from this year’s conference included:
- Recognising the growing role of AI in marketing while balancing this with the need for human and emotional connection.
- Exploring the creator economy and how Vodafone has started to use communities of influencers on the likes of TikTok.
- Discussing how marketers are becoming scared to take risks and yet these types of memorable campaigns can deliver key results.
Feedback from the Team
MAD//Fest is a really vibrant event with interesting talks hosted by an array of talented industry experts. I attended many talks about AI and immersive technologies, which were inspiring and left me feeling excited about the future of digital advertising and how these technologies can benefit our clients and elevate their campaigns.
MAD//Fest was a great experience to hear from lots of brands, platforms and tech companies about everything Marketing and Advertising. I came away with lots to think about and felt very inspired about all the avenues that our digital team can approach next to level-up our digital services.
MAD//Fest was an incredibly insightful few days, with a multitude of fascinating talks given by some of the most powerful people in marketing on a wide range of digital topics. The stories told, and the tips and advice given, have certainly added a few tricks up my sleeve that I'd love to implement with my advertising clients going forward. Alongside this, the networking opportunities provide the chance to make valuable connections whilst collecting some great freebies!
In a nutshell
We believe it’s important to understand the next biggest thing in digital marketing so that we can give our clients a competitive edge. The big ideas of tomorrow will quickly affect the ways in which we reach customers. And in a world where there are more businesses online than ever before, it’s important to cut through the noise.
Make sure you catch us at upcoming events throughout the summer. Follow us on our social channels for more information.
