Impactful paid social media advertising
Paid social media campaigns can land you instant visibility and fresh leads. They drive online conversions, more ROI, and increase engagement with your audience. At Blue Frontier, we work closely with our clients to understand their objectives to come up with a paid social strategy that delivers. A well-run campaign can build a social following, increase brand awareness, and captivate an audience quickly.
Our team of experienced paid social experts closely monitors campaigns so clients can view the progress made. We react quickly if an ad spend needs a boost or an underperforming campaign needs to be paused.
The platforms we cover
Each business' target audience is different which is why we offer social media advertising support across all major social platforms to ensure you're reaching the right people
Facebook allows you to run effective campaigns of virtually every format - traffic, lead, conversions, collection – and help grow your audience, build brand awareness, and maximise conversions.
Instagram's e-commerce foundation lets us build a store directly into your profile, or we can take advantage of Stories Adverts to increase your traffic and conversions. Instagram is a particularly powerful platform for visual product-based brands.
Target B2B users by industry, job title and so much more, with a wide range of campaign setups - from traffic to talent acquisition and conversion, we can achieve your goals on the platform where business audiences are most active.
Pinterest is a great place to advertise consumer focused products and services. As a highly visual platform, you can reach users through Pin ads, collection ads, carousel ads, and more.
TikTok
Leverage user-generated content and activate users through content-creator partnerships – boosting your brand authentically and engagingly. Or take a more simplistic approach and showcase your product/service through captivating videos on the world’s fastest growing social platform.
Snapchat
Most Snapchat users are under 35, and are also highly engaged. The platform offers creative ad features and a range of targeted options, all while being a cost-effective way to reach younger adult demographics.
Bespoke paid social campaigns
Paid social media goals vary from business to business, and you don’t need to have a vast amount of budget or a large social media team to enjoy success. Social media platforms empower smaller businesses to target specific audiences based on demographics like location, age, or interests. We combine these tactics with data-driven targeting to target the most relevant users for social ad success.
We can also tailor the ad format based on the goals you want to achieve - for example, a lead generation campaign will look very different from an awareness campaign.
increase in paid social ROI for LilaConnect
impressions from Meta ads in 1 month for Sussex Police
revenue from social ads for Coffee Direct
Who you'll be working with
Your paid social media agency
Using our paid social media expertise, we help you through every point of the journey. We conduct paid social audits and competitor analysis, and provide recommendations for your strategy.
We set up your monitoring and tracking before your campaign begins. Audiences are created based on the previous behaviour of website visitors, detailed audience research using analytics, and data from the pixel/insights tag. We then create dynamic adverts using different ad formats and professional editing software. Finally, we monitor your success and make adjustments where necessary to better optimise the campaigns, before providing detailed reports every month on your performance.
