Email marketing that delivers
Traditional email marketing is one of the most effective marketing solutions, with email campaigns often outperforming other channels when it comes to engagement. The average open rate for email is around 20-30%, with click-through rates sitting at around 3% compared to the average 0.5% rate for most social media platforms.
more opens come from segmented emails
of email recipients say they open an email based on the subject line alone
more conversions come from email marketing than social media channels
Leveraging different email marketing tactics
Email marketing provides lots of opportunities to engage your audience in different ways, from educating them to encouraging conversions. Our team are experienced in delivering email marketing support that covers a range of different tactics and content types.
You may not have the time to create, execute, and monitor email campaigns, but our digital marketing team does, and they can support you in achieving your goals.
Taking care of everything from copywriting to analytics, our team will ensure that you do not miss out on the opportunity to connect with your customers via email.
Newsletters
We create compelling company newsletters containing your latest updates, from new products and services to award wins and new business, that help build a connection with your subscribers. We can also support with internal email initiatives, and audience segmentation to send out regular newsletter blasts targeted to your different users.
Promotional campaigns
Using our expertise, we can create a series of targeted promotional emails that are sent to your chosen audience to encourage them to take action. By working with our wider Blue Frontier teams, including developers, web designers, and conversion rate optimisation experts, we can ensure that every touchpoint leading from your promotional email is correctly targeted, tailored, and trackable.
Lead magnet funnels
These emails help to generate leads and sales, offering free content as a non-committal incentive to persuade users to submit their contact details and be added to your mailing list. Lead magnet funnels are an excellent tactic for gaining leads and conversions, with your audience feeling like they are getting value in return. Options are limitless, as you can offer anything from a free brochure to an exclusive whitepaper, quote calculator, or custom quiz – any of which our team can support in creating from start to finish.
Retargeting emails
Retargeting allows you to reignite leads that may otherwise be lost. Through retargeting campaigns, you can send personalised emails to people who have interacted with or shown an interest in your brand, but have not followed through on a particular action. As a second phase of highly targeted contact, retargeting emails often garner great results acting as the final ‘push’ a user may need to entice them towards conversion.
Creating a winning formula
Our specialists can offer an end-to-end service to ensure your email marketing efforts are set up to succeed. From strategy to design to reporting, we can help you create highly relevant and targeted email campaigns that resonate with your audience.
Audit & strategy
Our team can audit your current email activities to identify what is currently working for you, and what isn’t. We can also conduct topical market research and audience research, as well as audit competitor email activities, to produce a data-backed email strategy tailored to your audience and goals.
List creation
We start by creating email lists of potential leads who actively choose to hear from you. This can be an invaluable asset as it helps to target appropriate people and companies, applying segmentation where appropriate. Using the latest email software, we target those that are most likely to open the emails we plan to send out.
Template design & content
Our design team builds bespoke email templates to hold your all-important messages, including mobile-friendly emails with a responsive design approach. The templates we build align beautifully with your branding, whilst capitalising on email-specific content tactics and layouts. Our team will also carefully curate any written content to go into your templates.
Campaign monitoring
Monitoring the success of email campaigns informs what improvements you can make. After sending out your emails to the relevant audience lists, we carefully monitor the open rates, click-through metrics, and unsubscribe count to discover what worked and what didn't.
Client's we've worked with
Who you'll be working with
Targeted email marketing campaigns
We can support you with the methodical management of your email data and create targeted campaigns that get your message across clearly to your intended audience. Hitting send on a generic email to an entire mailing list is likely to do more damage than good. Due to data regulations, it is also vital that any contact information you have is treated with care. The most important factor is correctly targeting your audience with personalised, relevant, and useful messaging. We will help you establish an email strategy that ensures you send useful and insightful content to the right audience.
