Meet Will
Paid Advertising Executive
Will joined Blue Frontier in 2024, bringing previous agency experience having worked with clients across a wide range of industries including healthcare, ultra-high-net-worth, and tourism.
Will’s role at Blue Frontier involves driving advertising success for his clients. This starts with strategy creation through ongoing campaign management to ensure continued success and efficient ad delivery.
Will is very curious, which extends from saying yes to every learning opportunity, to wanting to get to know every detail of his clients’ businesses in the interest of ensuring he is doing all that he can to help with their success. He is always willing to support other members of the team.
My favourite thing at Blue Frontier is being surrounded by experts in their respective areas. You know that for any question you have, someone here knows the answer, and they’re always very willing to give you the time to explain.
Above all, my role involves ensuring that my clients’ paid ads are a strong representation of their business, and that we are showing the ads to the right people. With tools such as Google Ads and LinkedIn Ads, I build and optimise advertising campaigns, and keep clients tightly informed on performance. Wherever needed, I or we, depending on how involved my clients want to be in their campaigns, come up with solutions to any problems that we face along the way.
I would love to work with a client with a presence in Spanish-speaking countries. As a Spanish speaker, I would really enjoy the challenge of building ad campaigns in Spanish, and bonus points if the client would like to speak in Spanish too.
Outside of work, I try to keep fit, whether through a run, football or tennis. I love watching football too, as apparently yet another Liverpool supporter at Blue Frontier.