Meet Adam
Senior SEO & PPC Specialist
Starting with Dynamics Digital in 2013 before the merger with Blue Frontier, Adam has built up valuable experience across both SEO and PPC over this time. His expertise has helped improve clients’ marketing efforts, and his team mentorship continues to develop the skills of his colleagues within the digital marketing team.
As a Senior SEO & PPC Specialist, Adam oversees client accounts, driving performance through expert SEO and PPC strategies. He mentors team members, fostering skill and knowledge development. His responsibilities include analysing data, optimising campaigns, ensuring adherence to best practices, and delivering measurable results, while acting as a trusted advisor for both clients and colleagues.
Adam’s patient and approachable nature, coupled with exceptional attention to detail and years of experience, ensures meticulous and effective campaign management for clients. His thoroughness builds trust and delivers results, while his supportive demeanour promotes a positive learning environment, enabling him to mentor colleagues with expertise and care.
I highly value the excellent team of people throughout the company, who really make Blue Frontier a great place to work. The friendly and supportive culture has only grown even stronger as the company has expanded over the years. Our client base and diverse range of industries covered by our service offering also makes day to day work enjoyable and varied.
My role encompasses a variety of responsibilities across our SEO and PPC services, facilitation of ad hoc SEO support requests, team mentoring and support, and research and development to help enhance service offerings and processes.
My SEO responsibilities involve managing various client accounts, planning bespoke strategies, overseeing all aspects of search engine optimisation, including technical, onsite, and offsite SEO, and monitoring and tracking performance.
I also help manage and facilitate ad hoc SEO support requests throughout the wider company. This involves working with account and project teams to provide SEO consultancy, define solutions, and oversee the implementation of one-off SEO tasks or projects.
As well as SEO, my role encompasses the provision of PPC services. This involves developing campaign strategies and structures, managing client accounts, continuously monitoring performance and optimising and adjusting to improve results, and ensuring effective communication with clients throughout the process.
Additionally, I play a key role in mentoring and training, supporting colleagues within the SEO and PPC teams. This includes teaching them new skills, helping them expand their knowledge, and providing ongoing advice to aid their professional development.
Finally, I undertake research and development around our SEO and PPC services and best practices to help develop existing approaches, as well as identify and shape new techniques and processes that can benefit our internal activity in addition to our service offering to clients.
I enjoy music and collecting records, and I like to work with B2C and ecommerce clients, so I’d love to run digital marketing campaigns for an online record store.
I enjoy travelling and seeing new countries, with Japan remaining a strong favourite. Back closer to home though, I love music – going to gigs, discovering new bands, and collecting records. I also like going to the cinema to see the latest movies, as well as getting out in nature, whether a forest walk, or swimming at the local beach!
