Helping Electric Car Hire Company Grow With SEO, Social and Content Services

For the last few years, we have worked closely with Volt-Age Electric Vehicle Hire to grow their visibility online through SEO and the introduction of new content across the website.

Volt-Age are the leading self-drive hire specialists for electric vehicles, renting out the latest EV models to hit the market, including commercial vehicles and dual control cars.  

They approached our digital marketing team with the goal of growing the online visibility of their Squarespace site through SEO and their brand using social media.

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SEO Strategy Outcomes

On page SEO is a crucial part of improving the position of websites in search rankings. For Volt-Age, the continuous on-page optimisation work has seen them rank well for their main target keywords, resulting in new leads finding their website and converting into customers.

Our SEO team conduct regular on page optimisation work such as ensuring images are compressed and alt tags are used, making sure target keywords are used on the relevant pages, and that meta tags are optimised. We also focus on building internal links to pass SEO value and to allow users to find all the information they need about the available self drive hire EVs.

Outreaching 

Aside from on page optimization, the SEO team also invest time into outreaching and finding opportunities to gain natural links from other websites.

SEO Copywriting 

As the EV market evolves rapidly and interest continues to grow, the content strategy deployed by Blue Frontier has yielded great results for Volt-Age. Our SEO focused content writers seek out new keyword opportunities for any new EV models that Volt-Age get in stock, as well as addressing FAQs around common closely related topics such as ‘range anxiety.’

We've been working with Blue Frontier for over 2 years now, to not only improve our web presence but also to improve the experience for our customers when visiting our site. Blue Frontier allows us to be flexible with our approach, suggesting potential improvements, additional content and new opportunities as and when they arise.

JAMES O'TOOLE - SALES & MARKETING MANAGER, VOLT-AGE

Social Media Support 

Our social and content team manage Volt-Age’s social media platforms including, Facebook, Twitter, Instagram and Google My Business. With frequent organic posts, we increased the brand's total audience by 50.8% over one year. As we built up their Instagram presence, their impressions increased by 165.1% and engagement by 212%.

Our focus remains on creating engaging content with high-quality graphics which we produce using Photoshop as well as Illustrator and schedule on Sprout. We carefully monitor and optimise the posts every month to stay on top of trends and keep the content diverse.